With two months down in 2014, it's important to continue a solid plan for success. As business owners, we can't afford to not have sustainable action items to be better and do better in business. If you fail to plan, you plan to fail. Setting goals and preparing for your future is paramount for your success. And it's not too late to create such a plan to have a stellar year in business. But more importantly, these plans must be concise and consistent. To set you and your business up for a successful business year, you must Find your Why, Focus, Forecast, Financially Plan & Find Accountability!
1. Find Your Why.
While we measure our success by our profits, it's the opportunities we are afforded that truly count. We believe it's about the money, but not really. It's about what we want to do with the money that yields success. Begin to ask yourself, WHY are you in business? WHY are you in the business field you are in? WHY is making more money important to you? WHY? Is it to put your kids through the best schools, get out of debt, pay off your parent's bills, give to your favorite charity, travel frequently or build your dream home? Sit quietly with a notepad and pen or type your "Big Why" list and let it settle in your heart. This list will drive you each day in your business, especially on the not-so-good days. Grab hold of your purpose in business and never let it go.
Next, entrepreneurs must gain clarity about their business goals. Many times, we get caught up in all the different ways to make money in our business. But we must choose the top 3 proven "money makers" in our business and enhance those streams of income. If we plan to launch new or update products and services, setting a schedule can be helpful to avoid overwhelm. For example, the different areas in my business are 1-on-1 coaching, group coaching, monthly Q&A calls, publishing books, speaking, corporate training and events. But I only focus on 1-3 of these areas at one time and not the areas that I'd like to venture into in the near future or my 2015 goals. Beware of the "bright shiny object syndrome", where you are on too many email lists of experts in your field, attending conferences that are sharing information you already know or going to events that are not producing connections or profitable outcomes. Learn to focus on producing results and money making activity this coming year.
Check out next week's article for the Forecast, Financially Plan & Find Accountability piece to this puzzle!
Kachelle Kelly is founder of Kachelle Kelly International, Inc., a small business & empowerment coaching firm. Kachelle coaches career driven women & men to not only activate their hustle but faith by providing them with innovative ideas, strategies, resources and empowerment to achieve authentic success, profitability, peace and happiness in their business and life. She is a member of the National Association of Professional Women and the NAPW 2012-2013 “Woman of the Year” for Consulting & Coaching for Texas. Kachelle is also the author of "Pretty Painful" and "Boss Men & Women Pray: 31 Prayers to Increase Your Success & Spirit". For more information visit www.kachellekelly.com