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v16_mary_j_burger_kingIssue:

Issue: A Burger King commercial featuring Mary J. Blige singing about chicken has been pulled, but the fast-food chain is blaming music licensing issues for the decision, not criticism of the ad. In it, Blige sings soulfully about chicken snack wraps in the ad and stands on a table and rhapsodizes, "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty...flour...tortilla." As the video went viral, some in the black community criticized the ad as stereotypical. Burger King said Tuesday the commercial was pulled from airwaves and scrubbed from the internet because of a licensing concern. Blige's spot is part of Burger King's highly touted rebranding effort. Celebrity-centric commercials featuring Jay Leno, Salma Hayek, David Beckham and Blige all appeared online. The commercials of the first three remain on Burger King's official YouTube channel, but Blige's does not. The company said it hopes to have the Blige "ads back on the air soon," though a spokeswoman would not comment on whether they ads would be the same. Blige got a rumored $2 million to appear in the ad.

 

Question: Do you think this kind of ad is a stereotype perpetuation of a black woman espousing the virtues of fried chicken, or are people being overly sensitive?

 
  v16_buzz_j_leeJerry Lee

I love some J’s but that’s crazy. Nike could make more of them or release them online so people don’t fight over them like this, then again if everyone had them, they wouldn’t be as special.

 

v16_buzz_j_woodardJill Woodward

This is no worse than McDonald's everyday exploitation of black people singing about nuggets, fries, etc. No one boycotted Justin Timberlake when he did it, people are so sensitive it’s crazy. How about read a book then you won't have to see commercials that are harmless and stand up for a real cause. Because the same people acting so distraught over this are the same people first in line to try the new menu.

 

v16_buzz_alicia_jacksonAlicia Jackson

All the other commercials have celebrities ordering something of the menu. She could have done the same. Why did she have to sing the ingredients of the chicken wrap? To me, it's a little embarrassing. The way they portrayed Mary was cheap. It was degrading to say the least. They always seem to do the most with black celebrities, why can't black celebrities just say a one-liner like other non-black celebrities? Nope, they have to dance or sing or do something extra.

 

v16_buzz_kyle_hamiltonKyle Hamilton

What's the big deal? People are upset over anything and everything nowadays. I have watched this ad and am still trying to figure out what exactly is so offensive. Lots of pop and soul singers do ads. Is it because it's for a chicken wrap? It's not like she's frying up chicken, licking her fingers and reaching for some watermelon, she's just singing! This commercial seems harmless to me.

 

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FALLBROOK CHURCH - CHRISTMAS IN JULY

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