So Facebook wants to make a smartphone. Not just a nice app that it sorely lacks right now, but a piece of hardware that it supposedly will design, with the help of a half-dozen former iPhone and iPad software and hardware engineers it has hired.
As farfetched and even crazy as this may sound to those of us rubes who like to do more than just check in on Facebook with their smartphones, it’s apparently a longstanding obsession of the company. That obsession was recently heightened by an initial public offering that went less than swimmingly partly because investors were worried about the company’s lack of a strategy to make money from users on mobile devices. The idea, it seems, is that Facebook needs a clean mobile slate to fulfill its vision of socially infused advertising, so the only way to do that without interference from Apple, Google, carriers, or simply status-quo thinking by phone makers is to do its own.